This course builds practical persuasion skills. We will examine techniques of persuasion from classical rhetoric to what modern scientific research tells us about perception, memory, and how we make decisions. We will develop practical checklists of what works and what doesn’t. This course will provide you with a tool kit of techniques based on how your audience thinks. We will investigate your (students’) and my (instructor’s) biases, values and beliefs, and perceptions as factors in persuasion. There will be several in-class participation exercises (come as you are, no preparation required), two short writing assignments, and several short presentations. The course requirements are participation in the in-class exercises, two short (five to ten page) writing assignments; and in-class presentations (based on the techniques we will study). There are no prerequisites for this course.